Thailand: A Leader in Asia’s Branded Residences Market
Thailand continues to establish itself as a premier destination for luxury living, with Phuket and Bangkok ranking among the top three cities in Asia for branded residence units. According to C9 Hotelworks, a prominent hospitality and real estate consultancy, Thailand not only leads in unit numbers but also takes the top spot in total market value.
A Record Year for Branded Residences in Asia
Bill Barnett, managing director of Phuket-based C9 Hotelworks, revealed that the branded residences sector in Asia has reached an unprecedented supply value of US$26.6 billion in 2024. This figure represents 68,001 branded residence units, marking a significant milestone in the industry’s growth.
Thailand accounts for 23.3% of the market share, surpassing other regional players such as the Philippines (17.3%) and South Korea (11.6%). Emerging markets like Malaysia, Vietnam, and India collectively contribute to 24.5% of the total market share, highlighting the rising demand for branded residences across Asia.
Thailand Tops Asia's Branded Residences Market in 2024
Meta Description: Discover how Thailand, led by Phuket and Bangkok, dominates Asia's branded residences market with a record-breaking supply value of $26.6 billion, according to C9 Hotelworks.
Thailand: A Leader in Asia’s Branded Residences Market
Thailand continues to establish itself as a premier destination for luxury living, with Phuket and Bangkok ranking among the top three cities in Asia for branded residence units. According to C9 Hotelworks, a prominent hospitality and real estate consultancy, Thailand not only leads in unit numbers but also takes the top spot in total market value.
A Record Year for Branded Residences in Asia
Bill Barnett, managing director of Phuket-based C9 Hotelworks, revealed that the branded residences sector in Asia has reached an unprecedented supply value of US$26.6 billion in 2024. This figure represents 68,001 branded residence units, marking a significant milestone in the industry’s growth.
Thailand accounts for 23.3% of the market share, surpassing other regional players such as the Philippines (17.3%) and South Korea (11.6%). Emerging markets like Malaysia, Vietnam, and India collectively contribute to 24.5% of the total market share, highlighting the rising demand for branded residences across Asia.
Phuket and Bangkok: Luxury Living Hubs
Phuket and Bangkok's dominance in branded residences is no surprise. These cities offer a combination of world-class amenities, exceptional investment opportunities, and Thailand’s renowned hospitality. Their leadership reflects a broader trend where branded residences provide a seamless blend of luxury, comfort, and high-value real estate investment.
Thailand's Appeal in the Branded Residences Sector
Thailand’s top rank is attributed to its robust real estate market, strong tourism sector, and the increasing appeal of branded residences among international and domestic buyers. The growing interest in these properties aligns with the broader shift towards high-end, service-oriented living spaces in Asia.
As the market expands, Thailand continues to set benchmarks for value, innovation, and quality in the branded residences sector.
Conclusion
With record-breaking numbers in 2024, Thailand's branded residences sector exemplifies the country’s position as a leader in luxury real estate. As Phuket and Bangkok remain at the forefront, Thailand is poised to maintain its competitive edge in the global market for years to come.