The growth of Thailand’s real estate market in the first half of 2025 is reflected in Nestopa.com’s user data, which highlights notable search behaviors and emerging investment trends.
From January to June 2025, website statistics reveal a steady rise in interest in Thai real estate among both local and international consumers, particularly in major tourist destinations. In this article, the Nestopa team will give you insights into our platform's users' behaviors, property price trends, and popular locations users are searching on Nestopa. With these statistics and data, you will better understand the current real estate situation in Thailand.
Most Searched Locations Across Thailand on Nestopa.com
- Bangkok
- Phuket
- Chonburi
- Chiang Mai
- Prachuap Khiri Khan
Based on user search data, the most popular real estate destinations across the country include Bangkok, which continues to lead as the nation’s economic and transportation hub. Phuket follows closely as a world-class tourist destination attracting both investors and long-term residents. Chonburi stands out for its proximity to Bangkok and ongoing infrastructure developments, while Chiang Mai remains a cultural and lifestyle city of choice. Prachuap Khiri Khan, with its seaside appeal, also ranks highly thanks to its tourism potential and demand for vacation homes.
1. Popular Locations for Buying Properties in Bangkok
Bangkok remains the country’s primary investment hub, according to user statistics on Nestopa.com. The city’s top five most searched locations for real estate are as follows:
- Watthana: 19% searches
- Khlong Toei: 15.9% searches
- Huai Khwang: 5.7% searches
- Phra Khanong: 5.0% searches
- Pathum Wan: 4.7% searches
Bangkok’s Most Popular Property Projects
1. The Nest Chula-Samyan - 4.9% searches
2. Park Origin Phromphong-Park 24 - 3.6% searches
3. Whizdom Inspire Sukhumvit - 1.7% searches
4. Ashton Asoke - 1.4% searches
5. Sathorn House - 1.1% searches
Bangkok’s Property Price Trends 2025
2. Popular Locations for Buying Properties in Phuket
- Mueang Phuket: 43.4% searches
- Thalang: 30.7% searches
- Kathu: 25.9% searches
Phuket continues to rank among the top destinations for international visitors, thanks to its stunning beaches, clear waters, and a lifestyle that blends urban convenience with natural beauty. These factors have contributed to the steady growth of real estate investment on the island.
Phuket’s Most Popular Property Projects
1. NOON Village Tower 1 - 17.8% searches
2. Ocean Palms Villa - Bang Tao Phuket - 4.4% searches
3. The Cust Condo - 3.6% searches
4. Centrio Condominium - 3.3% searches
5. ZCAPE 3 - 2.9% searches
Phuket’s Property Price Trends 2025
3. Popular Locations for Buying Properties in Chonburi
- Nong Prue: 75.2% searches
- Na Kluea: 12.2% searches
- Huai Yai: 5.0% searches
- Pong: 3.3% searches
- Nong Pla Lai: 1.9% searches
Chonburi, a tourist province close to Bangkok, is easily accessible and continues to grow, especially in the Pattaya area. The province has become a golden location for both investors and homebuyers, driven by its expanding tourism sector and property developments.
Chonburi’s Most Popular Property Projects
1. Grand Solaire Pattaya - 5.2% searches
2. Zensiri Midtown Villas - 4.2% searches
3. Dusit Grand Condo View - 3.6% searches
4. Aquarous Jomtien Pattaya - 3.2% searches
5. The Riviera Wongamat Beach - 2.7% searches
Chonburi’s Property Price Trends 2025
4. Popular Locations for Buying Properties in Prachuap Khiri Khan
Prachuap Khiri Khan boasts over 200 kilometers of coastline, combining mountains and beaches in a peaceful setting ideal for year-round relaxation. As the gateway to Southern Thailand and with convenient travel access from Bangkok, the province has seen continuous growth in real estate developments
Prachuap Khiri Khan’s Most Popular Property Projects
1. The Spirit Resort Hua Hin - 5.8%
2. Smart House Village 2 - 5.8%
3. iBreeze view Hua-Hin - 5.6%
4. Baan View Viman - 4.1%
5. Orchid Paradise Homes - 4.1%
Prachuap Khiri Khan’s Property Price Trends
5. Popular Locations in Chiang Mai
Chiang Mai combines the charm of its old town, rich Lanna culture, and natural surroundings embraced by mountains. This unique blend makes it popular not only among tourists but also among those seeking permanent residences, particularly foreign buyers and Thais relocating for work or retirement. As a result, the city’s real estate market has seen steady growth across various areas, with the most popular locations being
Chiang Mai’s Most Popular Property Projects
1. The Treasure Condo - 28.6%
2. Chiangmai View Place Condominium 2 - 5.5%
3. V Twin Donjan Condo - 4.1%
4. Dcondo RIN Chiang Mai - 3.5%
5. Hillside 3 Condominium - 3.5%
Chiang Mai’s Property Price Trends
User Statistics from January - June 2025
According to data from Nestopa.com, the top five most searched real estate categories during this period are as follows:
The Most Active Age Groups on Nestopa.com
According to Nestopa.com user statistics from the first half of 2025, the age group with the highest activity is 45–54 years old. This middle-aged segment is typically financially stable and experienced, often looking for a second home or long-term investment properties, such as rental condos, country houses, or real estate suited to a retirement lifestyle.
Following this is the 35–44 age group, representing individuals in their mid-career stage who are building families or planning for a more stable life. Many in this segment search for homes that meet practical living needs, whether for marriage, raising children, or relocating to improve commuting convenience or proximity to schools.
Equally noteworthy is the ‘First Jobber’ group, aged 25–34, entering the real estate market with a focus on housing close to workplaces, convenient transportation, and affordable prices. This group typically starts with condos or units priced around 1–3 million THB and represents a new generation of buyers with strong growth potential in the coming years.
Peak Activity Hours on Nestopa.com
Analysis of Nestopa.com user data shows that the website experiences the highest traffic between 12:00 PM and 3:59 PM, highlighting the afternoon as the golden hour for homebuyers and property investors alike.
This peak period is largely due to the post-lunch timeframe, when many users begin to relax after their morning routines. Office workers may browse for new condos during breaks, mid-career professionals start planning relocations, and investors take the time to assess market movements.
Additionally, a significant portion of retirees and freelancers, who have more flexible schedules, also use the afternoon hours to focus on property searches with greater concentration
Top 10 Countries Using Nestopa.com
Based on recent Nestopa.com traffic statistics, the ten countries with the highest number of users are as follows:
Most Viewed Articles
Over the past six months, the most viewed articles on Nestopa.com reflect the diverse interests of readers
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Nestopa.com user statistics from the first half of 2025 provide clear insights into the behavior of real estate seekers in Thailand. This includes popular locations, sought-after projects, market price trends, and trending budget ranges. Notably, areas such as Bangkok, Phuket, and Chonburi stand out, showing both price growth and strong investment interest.
