As of 2025, Thailand’s real estate market has been experiencing notable growth, especially in the residential property sector. Despite some challenges, opportunities remain strong, particularly in Bangkok, Phuket, and other tourist-driven markets. Compared to other ASEAN countries, Thailand stands out as a balanced investment destination, offering competitive prices, healthy rental yields, and investor-friendly policies.

This article will walk you through how people actually make a good profit in Thailand by buying, renovating, and reselling properties, not renting them out. Let’s break it down step by step.

Thailand Property Market (2025): Quick Overview

buying a property in Thailand

The residential real estate market is valued at around $16.85 billion, with a projected CAGR of 4.47% through 2029.
Bangkok condos remain the hottest segment. Prices in central Bangkok average THB 236,000 per sqm, nearly double that of suburban areas.
There’s a clear divide between luxury and mass-market properties, with luxury projects outperforming in key locations.
Recovery in tourism is fueling demand in Phuket, Pattaya, Koh Samui, and Chiang Mai, where rental yields range from 5–8%.
Challenges include stricter lending rules, oversupply in some segments, and cautious consumer spending.
The government is supporting the market with reduced transfer fees and 100% loan-to-value financing for homes under THB 7 million.

Compared to ASEAN neighbors:

Cambodia offers affordability but carries infrastructure and regulatory risks.
Malaysia remains an affordability play with currency advantages, but oversupply in KL is a concern.
Philippines is booming with Manila’s BPO-driven demand and attractive condo ownership rules for foreigners.
Singapore dominates the high-end commercial market, but at a much higher cost.
Vietnam is emerging, with luxury demand rising but prices still below Bangkok levels.

👉 Key takeaway: Thailand sits in the middle ground, offering investors solid rental yields (6–8% in prime areas), diverse property options, and investor-friendly ownership rules (foreigners can own up to 49% of a condo building).

Stage 1: Purchasing the Property

The first step is finding the right property to buy. The profit you make later depends heavily on the purchase decision you make today.

Unlike countries like Myanmar, where property values can spike rapidly in just a few months, Thailand’s market tends to be more stable. Prices don’t always jump overnight—but this stability is what makes Thailand attractive for long-term investors.

Here are some smart ways to evaluate your purchase:

Analyze the neighborhood – Look at infrastructure growth, new developments, and demand trends.
Calculate rental yields – Even though this article focuses on reselling, yields give you insight into how attractive your property would be to future buyers.
Use property portals – Platforms like Nestopa let you research similar properties nearby, compare prices, and calculate IRR and ROI by yourself.

💡 Pro tip: Always know the risks vs. returns. Sometimes a smaller, mid-range property can give you the same profit as a luxury one but with far less risk.

Stage 2: Renovating the Property

Once you’ve secured a property with good potential, the next step is making it attractive for resale. But be strategic: overspending on renovations can eat away at your profit. Instead, focus on the upgrades that actually drive buyer interest, fresh interiors, functional layouts, and market-driven design trends.

Some reputable renovation and interior design companies in Thailand include:

Renovations Bangkok – High-quality and reliable execution.
BEHOLD Architect and Interior Design Co., Ltd – Full-service upgrades and transformations.
Delcoi Interior Design and Renovation Services – Creative, modern renovations for homes and offices.
JARKEN Architect & Interior Designer – Experts in luxury interiors with a strong portfolio.
Kristyna Picot Interiors – Market-driven, elegant concepts with a resale focus.

These firms can help you strike a balance between stylish and cost-effective, ensuring your property stands out in the resale market.

Stage 3: Selling the Property

This is where your profit is realized. The key here is pricing and marketing.

Be realistic with pricing – Many owners overestimate their property value. Instead, benchmark against similar listings and set a price attractive enough to move quickly while still giving you a profit.
Understand risk vs. reward – For example, buying at THB 100M and selling at THB 120M yields a THB 20M profit. But so does buying at THB 30M and selling at THB 50M. The difference is risk: the THB 100M investment ties up more capital, so it should ideally generate a higher return.
Leverage multiple channels – Don’t just rely on word of mouth. Use portals like Nestopa, Fazwaz, and Dot Property, and boost visibility with Facebook Ads, Google Ads, SEO, and social media campaigns.
- Here is a quick article on how to list your property for sale on the Nestopa platform. Make sure to check it out!
Use your network – Let your circle know you’re selling, and consider offering referral commissions.

If you are interested in more ways of investing in Thailand's properties, well, you are in for a treat! This article will explain to you all the possible types of property investments that people are doing now in 2025.

Final Thoughts on Buying Properties in Thailand

Buying a property in Thailand

Making a profit in Thailand’s real estate market isn’t about luck; it’s about strategy. If you carefully manage the 3 stages: purchasing, renovating, and selling, you can reduce risks and maximize returns.

The Thai market in 2025 is a mix of opportunities and challenges:

Opportunities in luxury, tourist-heavy areas, and government-backed incentives.
Challenges with oversupply, stricter lending, and mass-market buyer caution.

Handled well, Thailand remains one of ASEAN’s most balanced and rewarding destinations for property investment.

👉 In the next article, I’ll dive deeper into how to conduct market research to find the right buying and selling price. Stay tuned! Make sure to read this article on how foreigners can sell their properties as well. It explained in detail how foreigners can sell properties legally.